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sometimes you do. it all depends on the store and how much the ring costs and how good you are at haggling over prices.

Cash certainly curtails the possibility of paying interest. In that sense, it is cheaper.

When I make a big purchase, I offer to pay cash or by credit card. Sometimes I ask for a cash discount—because the seller has to pay a percentage when a credit card is used.

It is possible that you can get a better deal with cash. If you’re going with a privately-owned jewelry store, sometimes you can negotiate a better price. Try checking at antique or consignment stores, if you’re going to pay cash, you might as well get as much bang for your buck as possible. Often stores will have truly gorgeous rings on consignment, for half what they would cost in a regular jewelry store. My FH got me a Tacori-style eternity band with my favorites stone, yellow diamonds, for $800!
Don’t stores make money on the interest charged on financing?

If its a chain store, you could actually get a better deal with a credit card, but if its privately owned, you can get a better deal if you pay cash since they dont have to pay those credit card transaction fees.

Yes, my friend’s ring had a price tag of $12k and her fiance ended up being offered to buy it for $9k if he paid in cash.
Also, when I was looking at a diamond wedding bad my jeweler said they could cut me a break if I paid in cash.

I think that as a general rule, you should ask the jeweler if they will cut you a break if you are able to pay in cash. I’d be willing to bet they will offer you a deal.

a small business pays a huge percentage to credit card companies when a customer charges their purchase.. so if you are talking about paying cash as opposed to using your credit card, then you can usually get a better price when dealing with a small business..

as far as cash verses in house financing, I am not sure but I am willing to be the financing fees are massive.. so overall still a better pice if you include the cost of financing..

it really depends on the store at if you bay by wire you can save 2%